Man, life at high-profile international law firm Sullivan & Cromwell LLP must have been pretty rough before they launched their "charm offensive." According to The Wall Street Journal the firm is looking to change how senior employees treats junior lawyers:
"To deal with low associate morale and high attrition, a confidential
slide presentation reviewed by The Wall Street Journal urged partners to say
things like "thank you" and "good work" to associates they supervise."
Other revolutionary ideas include returning colleagues phone calls in a reasonable time, trying not to make people cancel vacations, and weekly associate lunches with the firm's chairman. The company is also looking at instituting 360-degree performance reviews.
In an industry where the salary for associates runs upwards of $150,000 a year, the cost of turnover can be extremely high.
It is assumed that young lawyers will be abused with long hours and a lot of grunt work. But - and I say this as a member of the "entitlement" generation - why does it have to be this way? The answer that, "Well, that is how we have always done things" is not enough anymore. This is not to say that people entering the workplace are not willing to put in the time and effort - in fact the contrary is true as we are working more hours and productivity continues to climb.
The paradox is that young employees have become more demanding about workplace conditions because they recognize the importance a job has in defining their personality, their health and their happiness. This becomes even more important as the line between work an life continues to blur.
The ability for an organization to create a welcoming and attractive work environment will become a key differentiator. Companies cannot bank on name alone anymore - a crowded marketplace, globalization, and a mobile workforce means that people have more options. And in white-collar circles this is even more of an issue.
So next time you assign your suboordinate a 20-page research report on a Friday afternoon, remember to say "please" and "thank you." It is just good business.
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