Interactive Job Posting

As I have said before, I think the incorporating new media into recruiting efforts poses the best risk/reward situation for organizations.

That is why I thought this interactive job advertisement from the Roanoke Times was so cool (Thanks to Amy Gahran at E-Media Tidbits for the point).

The ad features Roanoke Times of multimedia editor Seth Gitner, in the digital flesh, speaking to visitors about the opportunities at the paper. The site walks you through the different features of the paper, and includes video material from current staffers.

My only complaint (and maybe I just missed it): I would have loved to see a blog as part of the ad, so Seth or other staffers could continue the conversation.

Why is this such a good idea?

- It's cool - No seriously, this is important. Traditional newspapers are struggling to attract young talented employees who see opportunities with alternative new media. This is a similar issue many companies will face.
- It is robust - How much do you really get out of an ad on Monster? This site shows off what the company has to offer in an engaging way.
- It has legs -Unlike a print ad, this has the potential to be viral (just look at this post) meaning that they are getting more out of their investment.
- Low risk - They are no giving away any trade secrets, adding to the communications noise or wasting company time. High upside, low risk.

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Technorati Tags: Roanoke, newpaper, recruitment
 

Comments

[Seth Gitner]

thanks for the comments -- much appreciated.

-Seth