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» Southwest's Blog Debut Gets Reviews from CustomersAreAlways
With the debut of Southwest's new blog has come a barrage of opinions and criticism of the blog itself. I have yet to form a solid opinion of it except that I do like the graphics and the layout...mmm...nuts... I... [Read More]

Comments

Maria Palma

It'll be interesting to see where Southwest goes with their blog. Looking forward to reading the posts about people on the frontline - those who really spend time with the customers. I'm sure they have many stories to share :)

I like that Southwest is leading the pack in terms of communicating and interacting with their customers. Their blog is a great way to do this...

Shel Israel

You are not alone. Angela seems to have been busy with email today. This is the third time that I have criticized a large company where a really encouraging conversation has started in email. In the previous cases, it did not reult in a better business blog. Maybe Southwest will be different. Maybe not.

Jeffrey Treem

Maria,

I agree, the stories from the front line will be the most interesting. After all, I don't interact with the marketing department when I fly.

Shel,

I appreciate your insight given you have been through this before. I agree the true test of Southwest isn't that they are monitoring cirticism of their blog, it is whether they actually listen to that criticism and do something about it.

I'm willing to give them a little time to see if the personality of the blog is able to match the personality we see when we fly. Let's hope Angela is good on her word.

-Jeff

eric

Jeffrey, thanks for posting this conversation. It just reinforces my opinion of Southwest, and shows that they do mean to 'do it right'. The volume of entries on the blog so far seems fine, and it's a good mix of personal and professional comments.

From what I've seen so far, Angela and the rest of the Southwest crew have the right idea.

Angela Vargo

Hi Jeff -

As a result of this I am actively recruiting more frontline Employees to blog for us. I think I originally thought people would want to hear more from our executives as opposed to our frontline. Our consultant, Andy Lark, has also been encouraging more "real" conversation with our frontline workers and I'm moving that direction as quickly as possible. Thanks for taking the time to converse with me...I'm not good at the PR bull...I guess that's why I love the blog concept so much.

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