Talk about ROI
How much money can you bring in from your blog?
How about...1...million...dollars!!!. According to Debbie Weil that is how much in business Forrester's Charlene Li apparently brought in over the past year.
She didn't do through ads, she didn't do it through hard sells or spin, she did it by being smart and demonstrating to potential clients that she new her stuff.
That's what new media can do for companies, help them show others that they have something real to offer.
In the end, isn't that what good PR is all about, helping people tell their story. Glad to see that can actually pay.
(Thanks to BusinessWeek's Heather Green for the hat tip)
does it really work ? I have been trying .
Posted by: Ronit | Friday, March 24, 2006 at 08:55 AM