Make sure you talk, but watch what you say

Great article by BusinessWeek on the often overlooked aspects of blogging: Most posts remain FOR-EV-ER.

One of the things that is clear from MySpace users, bloggers, commenters, etc. is that many view the medium as no different than water-cooler talk with friends. However, the internet is very public, probably more so than we would like some times. Even information behind a firewall or password is only a cut-and-paste away from getting out.

I have a personal blog (if you search hard enough, you will find it), though I don't update nearly often enough (this pesky job keeps getting in the way). The blog is a mix of my opinions, updates on my life and some sample writings. I am pretty sure there is nothing there I am embarrassed about (let's put it this way, my mom reads the blog, so I self-censor somewhat). It contains startling revelations like the fact that I enjoy an occassional beer and watch trashy television.

The Cluetrain people tell us it is all about showing you are human.

However, what if people don't like the person you really are? People bemoan the spin and insincerity of PR, but part of the reason that exists is that it sells.

So what is the answer?

1. Educate others - Make sure individuals understand the consequences of publicly
sharing information

2. Don't feel like you have to speak:
    - If you are not comfortable being criticized publically - DON'T BLOG
    - If you are worried that you are going to say things that could be harmful to others or your job - DON'T BLOG (or find another job)
    - If you are not prepared to be honest and transparent to others - DON'T BLOG

3. BE A BETTER PERSON - You know when your parents told you, "Don't say anything behind people's backs you wouldn't want them to find out about." Heed that advice

That being said, I love the fact that people who have not, and may never meet me, get a sense of my personality through my blog. I think it is valuable tool for employees to express themselves and for employers to learn more about prospective employees and whether they will be a good fit.

Will future CEO's be individuals who blogged early in their careers? Will future politicians be held accountable for something they blogged about 20 years ago?

Remember, people are googling you. PLEASE, please do not stop talking. However, it is always a good idea to think a little before opening your mouth.